Fresh Ideas for Free

Want a new perspective on your business without paying for it? Try placing a job advertisement:

One employer admitted to me that he had no intention of hiring anyone but placed a job ad. He had all the applicants write a plan for marketing his company's core product, which he then used as free work product. He said, "They were all so eager to get the (nonexistent) job that they killed themselves in creating their plan. I got great ideas."

Deceptive but successful.