GUINNESS® unveiled the headline international act for the Arthur’s Day 2011 celebration here in Kuala Lumpur - International music sensation TAIO CRUZ. The concert, organized by Galaxy Group, is the 3rd annual global celebration ‘To Arthur’ which will be held in Speed City Kuala Lumpur at Selangor Turf Club on the 23rd of September 2011. The event will also feature a stellar line-up of local and regional acts and is a culmination of the Arthur’s Day celebrations worldwide.
Arthur’s Day is celebrated around the world to honour the date Arthur Guinness signed a 9,000 year lease on the St James Gate Brewery in 1759, and whose legacy has brought us the globally celebrated iconic black brew, GUINNESS®.
Malaysia has once again been chosen to host the Asian leg of the Arthur’s Day celebration; the biggest outside of Ireland. A worldwide ‘toast to Arthur’ will begin in Ireland at exactly 17:59 on Thursday 22nd September; and will culminate right here in Malaysia on Friday 23rd September.
A key initiative of the Arthur’s Day celebrations in Malaysia this year is to provide new and emerging bands with the once-in-a-lifetime chance to perform at an Arthur's Day™ celebration. 6 talented local music acts - Prema Yin, NakedBreed, Rosevelt, Dragon Red, Jin Hackman (feat. CSBTEA) and James Baum will vie for the opportunity to perform on the global stage with world renowned music sensation, TAIO CRUZ. Based on consumer votes online and on ground at the various performance venues, Malaysia’s Top 2 favourites will perform at the Arthur’s Day concert on 23rd September 2011.
15,000 fans are expected to join in the worldwide celebrations at the Arthur’s Day concert here in Kuala Lumpur. To be part of the EPIC celebration, fans will need to win exclusive invites to the event this year. Stand a chance to win these exclusive invites through the following avenues:
1. arTHURSDAY live music parties,
2. Radio,
3. TV; and
4. GUINNESS® Facebook page at www.facebook.com/guinnessmalaysia.
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